Improving Decision Making
What is a Nudge?
A nudge is a change in the context of decision making that acts on an unconscious level and influences decision making and behavior in an automatic and predictable way, without removing alternatives from those who make the decision.
A nudge is a change in the context of decision making that acts on an unconscious level and influences decision making and behavior in an automatic and predictable way, without removing alternatives from those who make the decision.
How it all Started
The concept of Nudge has its roots in behavioral economics research. Nudge's “inventor,” Richard Thaler, won the NOBEL Prize in Economics in 2017 and was one of the drivers of the behavioral economics discipline at the University of Chicago.Later, together with Cass Sunstein, they created the concept of NUDGE, now a global standard for evidence-based policy making.
The concept of Nudge has its roots in behavioral economics research. Nudge's “inventor,” Richard Thaler, won the NOBEL Prize in Economics in 2017 and was one of the drivers of the behavioral economics discipline at the University of Chicago.Later, together with Cass Sunstein, they created the concept of NUDGE, now a global standard for evidence-based policy making.
A Nudge Example in the Healthcare
Changing the order in which medicines are ordered and presented to the doctor, in a drop down window, in an electronic prescription context, has zero cost, but significantly influences the doctors' prescription behavior, leading to a 20% increase, when prescribing drugs that come at the top of the list.
Changing the order in which medicines are ordered and presented to the doctor, in a drop down window, in an electronic prescription context, has zero cost, but significantly influences the doctors' prescription behavior, leading to a 20% increase, when prescribing drugs that come at the top of the list.
The value of Nudge for Organizations
The Value of Nudges for Organizations and companies is related to their ability to influence the behavior and decisions of employees and customers, without changing their financial incentives. It's achieved through small changes in the context, which most of the time imply a cost close to zero, which is why Nudging interventions are also called "Nano-interventions.”
The Value of Nudges for Organizations and companies is related to their ability to influence the behavior and decisions of employees and customers, without changing their financial incentives. It's achieved through small changes in the context, which most of the time imply a cost close to zero, which is why Nudging interventions are also called "Nano-interventions.”
Nudge Portugal Services
Behavioral Design
Analysis and re-design of assets and organizational processes drawing insights from behavioral science
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Behavioral Intervention
Full deployment of an intervention to change decisional outcomes for business and organizational processes
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In-House Training
Custom-Fit Behavioral Decision Making Workshops and Executive Education
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